Company News, Regulations

L’Oréal Settles FTC Lawsuit

Brings closure to anti-wrinkle claims.

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By: TOM BRANNA

Editor

L'Oréal's US unit reached a proposed settlement with the Federal Trade Commission that would end an inquiry regarding advertising claims linked to two antiwrinkle products. In a statement, the FTC said the proposed pact settles allegations that L'Oréal advertising campaigns made false and unsubstantiated claims that Youth Code from the L'Oréal Paris brand and Génifique from the Lancôme brand provided antiaging benefits by targeting users' genes. L'Oréal claimed th...

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